The Macallan Brand Ambassador – Los Angeles - Los Angeles, CA

Marketing
Ref: 423 Date Posted: Friday 24 May 2019
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The Macallan Brand Ambassador – Los Angeles will be responsible for increasing saliency around The Macallan portfolio in the Los Angeles market through brand activations, trade advocacy and supporting the commercial goals of the organization. This position functions to build brand awareness, trade education, distribution and velocity, and requires a motivated, entrepreneurial individual who will create new advocates for the brands through their networking and interactions. 

Job Responsibilities

  • Represent The Macallan portfolio within the region and act as the face of our brands. Responsible for education and interactions at key trade and consumer events, act as the in-market expert and identify activities that help increase brand awareness
  • Establish and maintain strong connections with key stakeholders, local trade contacts, influencers, distributor partners and local collaborators that align with the brands
  • Execute activations with a focus in on-premise, including impactful educational seminars
  • Partner with local commercial teams to drive sales, work-with planning, activation planning and KPI delivery
  • Partner and work with Division Marketing Manager (DMM) and Brand Team to implement Brand Communications and Programs
  • Work with the LA based National Brand Ambassador to deliver best-in-class execution of the brand standards at every consumer/trade touchpoint
  • Assist distributor partners to drive distribution and sales, ensuring top-of-mind presence
  • Execute at key retailer and on-premise events
  • Create and execute activations to help drive The Macallan Prestige Portfolio’s Halo Effect
  • Develop key bartender and influencer advocacy within the region
  • Take ownership in building social media, manage posts and networking that align with brand objectives and increase engagement
  • Manage, track, and forecast funds to stay within budget. Present annual budget plans to deliver KPIs.
  • Organize weekly plans and submit monthly recaps outlining activities, competitive activations, KPIs and staff training reports.

Knowledge, Skills & Core Competencies Required

  • Bachelor’s degree in Marketing, Public Relations or related field
  • 5+ years experience in a related field with strong hospitality or luxury sales background
  • 3+ years within alcohol beverage industry preferred
  • Experience interacting with High Net Worth Individuals (HNWI) and Luxury Consumers
  • Strong time and budget management
  • Enthusiastic, strategic thinker, team-oriented and able to work collaboratively with a variety of different teams, individuals and environments
  • Excellent verbal and written communication skills are essential
  • Proficiency with MS Office and thorough knowledge of social media channels
  • Excellent organizational, problem-solving, and prioritization skills with a strong sense of urgency
  • Must be at least 21 years of age
  • Must be able to legally work in the US
  • Must have a valid driver's license
  • This position requires travel up to 20%
  • In this position you should be able to demonstrate the leadership standards (Inspire, Change, Collaborate, Engage and Deliver) within your role on a day-to-day basis

Benefits & Perks

  • Competitive salary
  • 100% employer paid premium medical, vision, and dental coverage
  • 401k with company match
  • Flexible Spending Account
  • 100% employer paid premium long and short term disability
  • 100% employer paid premium life insurance and AD&D insurance
  • Additional life insurance options
  • Flex time
  • 13 Paid Holidays
  • 25 PTO Days
  • Summer Fridays Program
  • Employee Assistance Program
  • Generous employee referral program
  • Discounts platform access 
  • Paid parental leave
  • Pretax parking/commuter benefit

 

Edrington provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to general legal requirements, Edrington complies with applicable federal, state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.