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Super Premium Brand Development Manager - New York, NY

Ref: 98 Date Posted: Monday 04 Dec 2017
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The Super Premium Brand Development Manager is a newly created position that will provide a core support function to Brand Teams and plays a key role in integrating Brand Teams with internal/external partners. By working closely with Brand Managers, Divisional Marketing/Commercial Teams, Marketing Decision Support, Agency Partners and city focused Brand Activators. The Manager’s primary function will be to develop, evaluate, and execute local city focused brand building programs, while providing insights and recommendations to the improvement of overall execution.  The manager will have dotted line reports of 8 – 10 local activators.

Ideal candidate will possess a strategic and analytical mind-set, as well as be able to manage expectations of various stakeholders.  The individual will understand what it takes to attract consumers in a highly competitive environment using unconventional marketing ideas/approaches, while embracing an entrepreneurial spirit.

Job Responsibilities

  • Act as the primary conduit between Brand, Agency, and Divisional Field Marketing/Commercial teams to drive in-market execution of local plans
  • Provide mentoring/coaching and day-to-day management of dotted line reports (8-10 local activators) and their programs
  • Evaluate local activity, document and communicate key learning’s and best practices
  • Deliver consistent reports for all activators, as well as intel gathered from local markets
  • Manage KPI of local brand activators and provide metrics report to evaluate overall brand performance at a micro local level
  • Provide monthly KPI/ROI reporting to senior management and key stakeholders
  • Analyses program elements for effectiveness and future investment potential
  • Manage development of local activation tool kits e.g. Point of Sale (POS), Educational Materials and training decks
  • Ensure local teams adherence to budget and compliance requirements based on brand guidelines
  • Coordinate and facilitate meetings across brand with cross-functional teams and agencies
  • Work with Legal department to review local contracts for all major programs, sponsorships, partnerships, and sampling opportunities
  • Develop and manage qualitative activation reports from third party partners that captures all local market activity

Knowledge, Skills & Core Competencies Required

  • B.A. minimum - MBA in Marketing preferred
  • 5 + years in a marketing or agency role is essential
  • Ambassador/Activator management experience a plus
  • Alcohol beverage industry background preferred (or other consumer packaged goods)
  • A proven track record in a change oriented and entrepreneurial environment
  • A proven track record working across multiple functions to deliver results
  • Ability to work with data from multiple data sources for reporting and ad hoc analysis
  • Ability to manage a broad network of internal and external partners and relationships
  • Good organizational awareness and the ability to manage complexity
  • Entrepreneurial mind-set and a positive attitude when facing opportunities and challenges
  • Must be able to work and develop relationships in a cross-functional team and lead/influence key stakeholders
  • Positive attitude and out-going team player who has a flexible approach to work
  • Demonstrates emotional intelligence, excellent interpersonal and communication skills
  • Proficiency in Microsoft Office
  • Must be at least 21 years of age
  • Must be eligible to work in the US
  • Must be able to perform work-related travel (approximately 30%)