To be a recognized leader in executions and interactions with customers by embodying Edrington’s commercial excellence principles and luxury behaviors.
The Market Manager manages all aspects of the assigned channel(s) within the territory, working closely with their Edrington counterparts and Distributor teams, to deliver short-term results and build long-term brand value. Key pillars of the position include: Distributor Programming, Brand Building, Pricing Strategy. Success in the position will deliver (or over-deliver) against defined annual goals and continued exceptional growth of the Edrington brands including The Macallan, Highland Park, The Famous Grouse, Brugal Rum, Wyoming Whiskey, Noble Oak Bourbon and Partida Tequila. The Market Manager will also play a key role, (acting as State Lead in some instances) supporting the Area/Regional Manager and working in close collaboration with the distributor partner to shape the business in their territory in all trade channels (focus on/off).
Job Responsibilities
- The Market Manager will spend approximately 20% of time growing the business by leading and developing a team in their region, 10% managing our distributor partners and 70% with Key accounts.
- Understand the strategic direction for the assigned territory across relevant channels and segments with emphasis on Macallan and Challenger Brands’ activation to support brand development.
- Assist in communicating the Strategic Direction and Edrington priorities to Distributor Sales Teams at the local level. Instill belief and create buy-in throughout distributor teams.
- Work effectively with Division Marketing team and Operations to deliver against the Strategic Imperatives of the organization, delivering exceptional in market results.
- Understand how to optimize allocation of Edrington and Distributor resources (including LMF if applicable) against portfolio brand standards within the assigned territory.
- Drive leading global luxury and super premium brands to deliver yearly depletion and profit growth while simultaneously engaging in long term brand building activities.
- Accelerate the growth of a Edrington brands with emphasis on top 3 focus brands in local market.
- Cultivate new opportunities for a strong core business and optimize E-commerce programs and distribution.
- Support the continued evolution of the Edrington Americas business to develop gold-standard organizational capabilities.
- Deliver against depletion targets, grow brand value to deliver the annual profit plan within the territory.
- Capture and report all trade and consumer interactions and activations in Go Spot Check. Analyze effectiveness of activities through reporting and impact capabilities.
- Assist in building Edrington’s reputation as a recognized leader in the adult beverage industry by key stakeholders through clear communication, consistent engagement, and professional conduct.
- Distributor Management: Build exceptional business relationships, drive brand focus, manage performance & delivery, and provide leading customer service.
- Brand Building: Put the consumer at the heart of the conversation, ensure local marketing plans are exceptionally executed, support all nationally lead activities at the local level, and act as an unwavering brand guardian to support brand health.
- Trade & Consumer/Activation: Develop, institute, execute and participate in brand events that align with brand strategy.
- Pricing Management: Understand the local pricing strategy and maintain an active awareness of competitive activity. Communicate pricing through local division office for approval.
- Supply Chain & Compliance: Deliver against the allocation strategy, supporting exceptional customer service, and ensure legal compliance across the assigned territory.
- Set an example for our people and deploy Edrington Leadership Standards on a daily basis.
- Complete company administration requirements on time and regularly, including expense reports, weekly recaps, budget & T& E management, and daily e-mail responses
Knowledge, Skills & Core Competencies Required
- BS/BA or equivalent work experience 3+ years’ experience in a fast-growing FMCG environment, Alcohol Beverage Industry experience is highly desirable or luxury brand experience
- Passion for super premium brown spirits (Scotch, Rum, Bourbon, Tequila)
- Motivated self-starter, gregarious personality, articulate, charismatic, polished, and professional
- Ability to manage a broad network of internal and external partners
- Entrepreneurial mind-set and a positive attitude when facing opportunities and challenges
- Exceptional organizational & event production/management skills
- Adept at networking, selling, and interacting with diverse groups of people
- Strong written, verbal, and public speaking skills
- Use of Social Media (Facebook, Instagram) & technology where appropriate within Edrington policy
- Ability to work independently, manage a personal schedule, think creatively
- Event Production and Management
- Role requires evening and weekend coverage – it is a full-time role with non-standard hours
- Commercial experience is desired, marketing experience a plus
- Experience and/or understanding of on/off premise environment
- Knowledge of syndicated data (IRI, Nielsen)
- Proficiency with MS Office (Outlook, Word, Excel, PowerPoint)
- Overnight travel required as needed to conduct job function
- Valid driver’s license
- Must reside in Massachusetts area
- Ability to lift up to 40 lbs.
- Eligible to work in the USA
- Must be at least 21 years of age
- Inventory and point-of-sale (POS) management
Benefits & Perks
- 25 days of paid time-off, 11 paid holidays, end of the year break and Summer Fridays
- 26 weeks of paid Modern Family Leave
- 100% employer paid health benefits for employee and dependents
- Competitive 401K company match
- Employer paid Short & Long Term Disability and basic Life Insurance
- Pre-tax benefits
- Mentoring
- Global Wellbeing program
Edrington provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to general legal requirements, Edrington complies with applicable federal, state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.