This is a 15 month role with great potential to be renewed.
The 1888 Brugal Specialist is a dedicated, passionate, brand champion, embodying the essence of the brand, with the goal to help make 1888 the recognized global leader in super premium rum. The Brand Specialist will be spearheading building brand awareness and relevancy in Miami through their social media presence, leading digital and live trial, education, brand sponsored events, building trade relationships, and building a network of influencers and connections to Miami based lifestyle brands. This position is for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results. It is imperative that the Brand Specialist embodies the essence of the brand, behaviour and delivery of key brand messages.
The 1888 Specialist is the inspiring and passionate face of Brugal 1888 in their markets and responsible for the education and recruitment of consumers and key trade stakeholders They will help to drive an increase in Brugal’s 1888 brand awareness and consideration, as measured by established tracking tools Specifically, they are accountable for (but not limited to):
Brand
- Bring the brand essence to life in every single interaction, event and training.
- Be the Expert! Act as our in-market local authority on the brand to the trade, local consumers, and local media. The Brugal 1888 rum authority in the market.
- Work with the brand team to implement a range of marketing activations and communications that are in line with the brand messages and objectives.
- Elevate Brugal 1888 with our local stakeholders, educating them on rum production and Brand Proposition resulting in it being clear and top of mind. Help them become Brugal 1888 brand lovers.
- Accelerate the growth of the brand in key Florida
- Recruit New Consumers to the brand: Seek opportunities to sample, educate, entertain, expose, and partner with influencers and consumers
- Support the planning and execution of experiential events.
- Represent Brugal 1888 at local media, consumer, and trade events
- Build influencer networks, including collectors and professional groups
- Work with retained agencies to engage and build relations with influencers and trade
- Create & develop a social media following via Instagram and Facebook that adheres to corporate policy and brand guidelines.
- Recruit brand advocates and explore Miami based lifestyle partnership brands that share Brugal 1888 ethos, status and values.
Commercial
- Identify, partner, and execute events in on premise, off-premise & non-licensed accounts to brand standards
- Work alongside the local teams to achieve program objectives
- Build brand advocacy through brand specific trainings for key commercial and trade partners ensuring front of mind presence and selling confidence of Brugal 1888 at priority accounts
- Drive brand visibility and traction in the on and off premises
- Work collaboratively with local Edrington Market Manager in South Florida to actively engage distributor sales on Brugal 1888
- Work alongside distributor sales team members to facilitate Brugal 1888 listings and menu placement in key on/off accounts.
- Assist in planning and programming Brugal 1888 with distributor
- Attend monthly distributor General Sales Meetings and team meetings to reinforce the brand message
- Communicate and document market activity and conditions regarding trends, competitive activity, etc
Budgeting & Reporting
- Responsible for the management and best use of their annual personal travel and entertainment budget
- Responsible for regular reporting – Event reports, program recaps, expense reports, consumer insights, competitor positioning, performance against targets, etc
Knowledge, Skills & Core Competencies Required
- BS/BA or equivalent work experience
- Passion for super premium brown spirits (Rum, Scotch, Bourbon)
- Motivated self-starter, gregarious personality, articulate, charismatic, polished, and professional
- Exceptional organizational & event production/management skills
- Adept at networking, selling and interacting with diverse groups of people
- Strong written, verbal and public speaking skills
- Use of Social Media (Facebook, Instagram) & technology
- Ability to work independently, manage a personal schedule, think creatively
- Event Production and Management
- Role requires evening and weekend coverage – it is a full-time role with non-standard hours
- Must reside in Fort Lauderdale/West Palm Beach
- Fluent in English and Spanish
- Valid driver’s license
- Eligible to work in the USA
- Must be at least 21 years of age
Benefits & Perks
- 25 days of paid time-off, 11 paid holidays, end of the year break and Summer Fridays
- 100% employer paid health benefits for employee and dependents
- Competitive 401K company match
- Employer paid Short & Long Term Disability and basic Life Insurance
- Pre-tax benefits
- Mentoring
- Option to work 50% remotely
- Global Wellbeing program
Edrington provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to general legal requirements, Edrington complies with applicable federal, state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training