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Division Marketing Associate - Central Division
Friday 13 Apr 2018
The Division Marketing Associate role provides support to the Division Marketing Manager with the local brand programming activities. The Division Marketing Associate will provide relevant metrics and qualitative feedback from the local field teams to assist with program evaluation and implications for future investment. The Division Marketing Associate will support Division Marketing Manager in creating, establishing and refining the local marketing process systems and support tools.
Distributor Partnership owner for B&C markets within the division. Under the supervision and guidance of the Division Marketing Manager develop the localize consumer marketing programing with local team and distributor. Co-present at distributor meetings with local commercial team.
Develop & submit the localized Annual brand plan local program budget and activation process for focus B&C markets to DMM approval
Localize (customize) brand blueprints with local distributor client service team incorporating account segmentation into the programming.
Localize Lighthouse management for key Macallan accounts.
Manage Marketing Spend and LMF spending for markets of responsibility which would include overall budget management and forecasting. This would include overall Nexus management for roles focus markets.
Ensure all local market activities are consistent with Brand Standards and Marketing Guidelines
Own the development, management of and insights derived from any reporting systems and market resources available to the division, (Nielsen, IRI, VIP, NABCA etc.)Work with DMM to leverage insights proactively in our communications, and selling tools.
Provide valuable insight into field execution performance tracking (e.g. # racks placed vs ordered or # events executed vs planned) to facilitate program evaluation and lessons learned.
Bottoms up planning and deployment by customer group for point of sale and local activation.Tailor investment to reinvest funds in local consumer driven engagement.
Serve as Division Lead for agency managed tasting and consumer activation events. Responsibilities include:
Primary point of contact for local agency partners and field team
Provide on-going evaluation and recommendations for program, process and reporting system improvements
Sharing of Best Practices
In partnership with the Division Marketing Manager (DMM), serve as the Division facilitator and conduit between the Division Team, Brand Marketing, and Agency partners.
Provide meaningful input into agency performance review and evaluation
Periodically and/or as requested survey field team to gain insight into program and support tools effectiveness, competitive activity, etc. Share feedback with all stakeholders.
Participate in key field activities including blitzes, audits, execution of local events, planning and QBR meetings for B&C accounts.
Provide support for local National/Regional Accounts and activation.
Knowledge, Skills & Core Competencies Required
Requires a Bachelor’s Degree
2-3+ years brand Management experience in FMCG industry (experience in alcoholic beverage industry a plus)
Strong proficiency with Microsoft Excel skills and PowerPoint is essential with the ability to work with data from multiple data sources for reporting and ad hoc analysis
Understanding of the three-tier distribution system
Positive attitude and out-going team player who has a flexible approach to work
Must be able to work and develop relationships in a cross-functional team
Solution Based Management
Ability to multi-task and effectively prioritize efforts in a fast-paced, change oriented environment
Demonstrate a proactive approach and drive to improve current procedures and processes
Travel requirement up to 15% as needed to perform job function
Must be eligible to work in the US
Must be at least 21 years of age
Benefits & Perks
100% employer paid premium medical, vision, and dental coverage
401k with company match
Flexible Spending Account
100% employer paid premium long and short term disability
100% employer paid premium life insurance and AD&D insurance
Additional life insurance options
13 Paid Holidays
25 PTO Days
Summer Fridays Program
Employee Assistance Program
Generous employee referral program
Discounts platform access
Paid parental leave
Pretax parking/commuter benefit