Brand Manager - Super Premium Single Malts - New York, NY

Marketing
Ref: 271 Date Posted: Monday 01 Oct 2018
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The Brand Manager will work closely with the Brand Director to develop and implement marketing strategies and initiatives across two unique award-winning brands, Highland Park and Glenrothes.  The Brand Manager will assist with the acceleration of the super-premium single malts Scotch portfolio while creating innovative marketing ideas and approaches, while embracing an entrepreneurial spirit.  The ideal candidate must be well-versed in social media, trends, and have the ability to think strategically with eagerness to succeed.

Job Responsibilities

  • Develop deep knowledge of the brands utilizing creativity to build belief, passion and inspiration to become the leading brands in the market
  • Create innovative ideas and develop short and long term strategies envisioning the growth of Highland Park and Glenrothes
  • Interact with third party agencies, partners and vendors to deliver brand campaigns, initiatives, partnerships, events and POS materials while seeking innovation and improvement opportunities
  • Develop and oversee the execution of all consumer and trade centric media, experiential, PR and digital programs
  • Work collaboratively with the Consumer Insights and Commercial Integration teams to develop and deliver tools and programs to align with the brand positioning and support the commercial team in achieving their KPIs
  • Oversee budget planning, forecasting and reporting, constantly looking for opportunities to optimize resources
  • Analyse sales performance to identify opportunities to grow the brands
  • Evaluate the brand programs and partnerships in place and provide recommendations to perfect our executions
  • Partner with local and global stakeholders, global brand team, supply chain, finance and legal departments to develop and launch new products into the US market.
  • Work with the legal department to develop contracts and seek guidance for all major programs, sponsorships and experiential sampling opportunities
  • Act as the brand’s voice locally and at the distributors or agency meetings
  • Assist in coaching and development of the Marketing Assistant and Brand Ambassadors

​​Knowledge, Skills & Core Competencies Required

  • Bachelor’s degree in marketing or related field required
  • 4+ years of experience working in marketing, preferably in premium consumer goods or retail
  • Proficiency in Microsoft Office
  • Must be digital and social media savvy
  • Passion for Marketing and brand management.
  • Dedicated and reliable, with proven track record of delivering brand content, events and initiatives that surpass expectations
  • Strong interpersonal skills – a team player.
  • Able to influence, connect and collaborate with stakeholders at all levels of the organization.
  • Excellent interpersonal and communications skills
  • Strong analytical skills – Ability to analyse data to recommend the proper actions to ensure the brand meets/exceeds yearly objectives.
  • High level of attention to detail
  • Ability to work under pressure and shift gears comfortably
  • Complete financial understanding of all P&L elements, budgeting and performance indicators.
  • Must be at least 21 years of age
  • Must be eligible to work in the US
  • Must be willing to perform work-related travel (approximately 20%)

Benefits & Perks

  • Competitive salary
  • 100% employer paid premium medical, vision, and dental coverage
  • 401k with company match
  • Flexible Spending Account
  • 100% employer paid premium long and short term disability
  • 100% employer paid premium life insurance and AD&D insurance
  • Additional life insurance options
  • Flex time
  • 13 Paid Holidays
  • 25 PTO Days
  • Summer Fridays Program
  • Employee Assistance Program
  • Generous employee referral program
  • Discounts platform access 
  • Paid parental leave
  • Pretax parking/commuter benefit