The purpose of the Edrington Brand Ambassador is to serve as the local representative for Edrington’s brands in key markets, driving awareness, trial and education across the Edrington portfolio with a focus on The Macallan. The Edrington Brand Ambassador will travel extensively within the region gaining new points of distribution, conducting staff trainings, and executing consumer-facing events. In order to achieve these goals, the Edrington Brand Ambassador will leverage the strengths of both the Commercial and Marketing teams, working closely with Divisional Marketing, the National Brand Ambassadors and the Brand Teams.
The Edrington Brand Ambassador is responsible for the education and engagement of Consumers and key Trade (On and Off Premise accounts, Brokers and Wholesalers) under the umbrella of Edrington’s Strategic Imperatives.
Key City focus (GDL & MTRY) y Key Neighborhood approach focus
Specifically they are accountable for: